I synthesize interviews and research data into personas and insight frameworks that help teams align around real user needs and behaviors.
I believe design should explain, not confuse. Every visual choice should serve a purpose: helping people understand information, navigate systems, or make decisions more easily.
I conduct structured user interviews to uncover motivations, pain points, and unmet needs that directly inform product and design decisions.
I combine qualitative insights with quantitative data to validate assumptions and prioritize design decisions based on evidence.
I analyze competitors to identify patterns, gaps, and opportunities, helping teams position their product more clearly and strategically.
I facilitate brainstorming sessions that encourage diverse ideas, participation, and fast exploration of multiple directions.
I run Crazy Eights and structured ideation workshops to quickly generate, compare, and evolve ideas without overthinking early solutions.
