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Client
Accenture Song
Role in project
Digital Product Designer (Candidate)
Timeframe
Assignment 1: ~3 hours
Assignment 2: ~4 hours
Year
2026
About this project

Translating product requirements into system-based solutions.

As part of a mock interview process for Accenture Song, I completed two timed assignments assessing design system application, UX maturity, and structured decision-making. The challenge was not only to design but to operate within constraints, prioritise clarity, and articulate reasoning under pressure.

This case study is based on a fictional interview exercise and does not represent official work for Accenture or its clients.

Challenge for Assignment 1

Translate an existing Telenet mobile product screen into the Decathlon Vitamin design system while preserving its structure and content.

Challenge for Assignment 2

Design a standalone fundraising campaign page for Team4Job that engages companies and drives partnership conversions.

Assignment 1: Translating a product screen into a new design system

The goal
The goal was to translate an existing Telenet mobile product screen into the Decathlon Vitamin design system while preserving structure and hierarchy.

This was not a redesign exercise. It required rebuilding the interface using available system components, respecting typography, spacing, and interaction patterns.
Working within constraints
The implementation was shaped by practical limitations:
• No publishing access to full Figma library
• Limited container/card components
• Very limited iconography

Rather than forcing visual fidelity, I prioritised system consistency. Information-heavy sections were restructured using list-based patterns to maintain clarity and scalability.
Intentional trade-offs
The “Recommended for you” block was replaced with a FAQ section using a structured list pattern instead of a full accordion, keeping the solution within scope.

The result demonstrates disciplined system application, structured decision-making, and the ability to operate pragmatically under time constraints.

Assignment 2: Designing a fundraising campaign page

Project brief
The brief focused on designing a partnership-driven fundraising page aimed at companies.

The challenge was not only visual, it required structuring a clear value proposition, translating impact into measurable terms, and guiding decision-makers toward commitment.
Strategic positioning
The page follows the decision logic of a company evaluating a partnership.

It first establishes relevance and impact, then builds credibility through measurable results. Clear partnership tiers simplify comparison, while testimonials and FAQs address objections before the final call-to-action.

The flow moves from awareness → trust → evaluation → commitment.
Potential business impact
Based on industry landing page benchmarks and AI-assisted scenario modelling, a clearer value proposition and stronger CTA hierarchy could lead to measurable conversion improvements.

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