byralu.art

Hi, I'm Raluca, a digital designer with a background in marketing, a foundation in communication science, and a lifelong passion for visual storytelling. My journey started with an insatiable need to create.

Based in Brussels

Personal Info

Passionate about design and storytelling. I love exploring how technology and creativity intersect to make meaningful user experiences.

Brand strategy

Design solutions

Prototyping

Consulting

Design Audit

UI/UX Design

Graphic Design

Print design

Event design

Testing

Skillsets

90%
80%
80%
80%
80%
80%

Experience

2025

Marketing | Design

Datashift
2023 - 2024

Communication Officer | Marketing | Design | UX & UI

JPI Oceans
2022 - 2023

Design freelancer

Design & color by RD
2021 - 2023

Design & Marketing Product Owner

Plek
2020 - 2021

Content Writing | Digital Marketeer | Design

Holland FinTech
Design process
Design process
Design process
Design process
Design process
Design process

Empathize

step 1

Define

step 2

Ideate

step 3

Design

step 4

Test

step 5

Monitor

step 6

Frequently asked questions

I specialize in UX/UI design, graphic design, and illustration. My work covers digital and print projects such as websites, apps, brand identities, reports, brochures, packaging, store displays, event materials, and more. I take custom requests.

Yes! I’m available for both freelance and contract-based work. Whether you need a one-time project or long-term collaboration, I’m open to discussing your needs.

Absolutely. I can create or refresh your brand identity, from logo design and color palettes to visual guidelines and supporting graphics.

I start by understanding your goals, audience, and brand personality. Then I move through research, concept development, and design iterations. You’ll be involved throughout the process to ensure the final result aligns perfectly with your vision.

It depends on the project’s scope and complexity. Smaller projects like posters or social media graphics can take a few days, while full website or brand design projects may take a few weeks. I’ll provide a timeline after reviewing your requirements.

I primarily use Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign), and Procreate for illustrations. For UX/UI design, I also create prototypes and user flows to enhance usability.

Yes, I design for both. From web interfaces and app screens to printed reports, brochures, and event materials, I make sure your brand looks cohesive across all formats.

Just head to the Contact section of my website and send me a message with details about your project. I’ll get back to you with availability, an estimated timeline, and next steps.

My rate is €60 per hour (excluding VAT). For larger projects, I can also provide a project-based estimate once we’ve discussed the scope.

I’ve worked with organizations across various fields, including NGOs, data consultancies, biotech companies, SaaS platforms, retail brands, and sustainability-focused tech. I enjoy adapting design approaches to different audiences and goals.