Preparing a SaaS platform for growth and acquisition.
Plek is an internal communication platform based in Amsterdam. In preparation for an acquisition and continued growth, the company needed a more strategic, scalable web presence that could clearly communicate its offering, pricing, and value.
The Challenge
Plek’s existing website no longer reflected the business. Content lacked structure, offerings were difficult to understand, pricing was unclear, and the platform’s evolution through acquisition wasn’t visible.
The challenge was to redesign and replatform the site to support a growing product ecosystem, clearer positioning, and future expansion.
The Approach
The redesign focused on clarity, structure, and scalability. The site was migrated to HubSpot CMS and reorganized to surface offerings, pricing, and proof points more clearly, while remaining flexible enough to support new products and content over time.
A confident first impression
The homepage was redesigned to quickly communicate what Plek does and who it’s for. Clear hierarchy, focused messaging, and intentional entry points guide visitors toward core offerings and actions without overwhelming them.
Framing the offering
Plek’s product offering was restructured into clear, digestible sections. Each solution is presented with focused messaging, supporting visuals, and direct calls to action, helping visitors understand relevance and value at a glance.
Expanding the platform
A newly acquired product focused on employee engagement was introduced as part of the ecosystem. Although still in prototype stage, the page was designed to position the product clearly, signal future direction, and integrate seamlessly into the broader platform narrative.
Pricing with clarity
Pricing was redesigned to align with the company’s evolving business model. Clear tiers, supporting explanations, and intentional layout help visitors understand differences and make informed decisions without friction.
The people behind the product
The team section highlights the people building Plek. By humanizing the company and showcasing expertise, the page reinforces trust and transparency alongside the product offering.
Proof in practice
Client cases were brought forward to demonstrate real-world use of the platform. Clear structure and storytelling help visitors understand impact, outcomes, and relevance across different organizations.
Growing the team
The vacancies section supports recruitment by presenting open roles clearly and consistently. Integrated into the overall experience, it reinforces Plek’s growth stage and company culture.
