Client
Café Vulpine
Role in project
Graphic designer
Services
Branding
Graphic Design
Packaging
Year
2024
About this project
Café Vulpine is an imagined artisan coffee brand, inspired by the quiet charm and intelligence of the fox.
The project explores the intersection between warmth, minimalism, and playful sophistication creating a cohesive visual world that feels handcrafted yet modern.
Overview
The name “Vulpine” (meaning “fox-like”) evokes curiosity and character.
- The brand identity revolves around the symbolism of the fox, clever, graceful, and quietly confident, translated into a cozy café atmosphere that celebrates thoughtful design and slow moments.
Logo & Illustration
The hand-painted fox illustration anchors the visual identity.
- Its soft brushwork and curled shape suggest warmth, rest, and comfort; mirroring the café experience. Paired with a clean geometric typeface, the contrast between organic form and structured typography creates balance and refinement.
Color Palette & Typography
A restrained palette of warm amber, kraft beige, and deep espresso brown brings tactile, natural warmth.
- Typography stays modern and human, rounded sans-serifs that echo the logo’s approachable feel while maintaining clarity across print and digital applications.
Applications
The brand extends across various touchpoints, reflecting a cohesive visual rhythm.
- Menu design – tactile minimalism, printed on soft off-white stock.
- Coffee cups & packaging – kraft paper textures and clean layouts highlight the fox mark.
- Uniforms & signage – understated branding balanced by a strong logo presence.
- Business cards & takeaway bags – compact brand ambassadors that embody the café’s approachable charm.
